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CHRISTINA
CERANNA

CREATIVE DIRECTOR AND STRATEGIST 

I D E A T O R    P R O D U C E R     S T O R Y T E L L E R      C O N T E N T C U R A T O R         

Christina Ceranna is a creative director and strategist who builds dynamic brands through powerful storytelling. She is a multifaceted, driven, and imaginative individual with dynamic life experiences, a flair for conceptualizing, and a passion for people. Strengths include creative direction, strategic planning, content curation, digital marketing, photography, videography, social media, copywriting, and communications. Christina is a natural leader and self-starter with extensive agency, hospitality, and entrepreneurial experience.

IDEATOR: A person who creates productive ideas, a conceptualist. A person that processes and passes on their ideas and inventions to others to help sell or publicize a commodity. A solutions person, problem solver, think tank.

 
 
 
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CHRISTINA’S WHY

IDEATION  

CREATIVITY SET ON FIRE

  I have been dreaming up big ideas since I was just a little girl. I learned quickly that my imagination was my greatest tool in designing and fabricating the kind of life I wanted for myself. It was also was my biggest safeguard against the many adversities I faced throughout my stressful and traumatic childhood. When the world left me lonely, my notebook was my greatest companion. When I found myself stuck in less than ideal circumstances, a single creative idea could always set me free. Creativity ie: creation, is by definition, the process of bringing something into existence - and setting my imagination on fire has been, and will always be, my “why” and my purpose on this planet.

As I have grown into an adult, I have come to see small business as the vehicle in which we get to dream up big ideas to solve everyday problems. We get to share our ideas in the form of connections and stories with others. Those connections, which we call messages, have the potential to change someone else’s life. Storytellers have changed my life in too many ways to count, and in it’s simplest explanation - stories are truly the framework upon which all great brands are created.

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.
— George Bernard Shaw
Photo by Cassidy Parker Smith Photography

COMPOSING INSPIRATION

STORYteLLING/COPYWRITING

“Storytelling is ultimately the only way that we know besides song, dance, painting, and music to share with our tribesmen what it means to be human, express the indefinable feelings that unite humankind.” – Kilroy J. Oldster

The most powerful stories are ones that are innately tied to our universal human truths, and the desires that burn fires inside of each and every one of us. Writing is art. Our experiences are our canvases. Our words are our paintbrushes. Powerful storytelling comes from an intrinsic understanding of other human beings and what makes people feel the way they do. To be a great writer, you must first be a great observer of the human condition. You must have walked a variety of paths, have lived through a smorgasbord of adventures, and have shared in the emotional experiences of others to have any awareness of what makes people feel the things they feel.    

Modern-day marketing has evolved into a large technology-driven machine; but at the end of the day, marketing is simply the process in which we tell powerful stories that reach the audiences we wish to speak to, that speaks to them in a way that means something to them, and that moves them to take action in aligning themselves with our purpose (conversion).

We can talk all day about SEO, and data driven analytics….but it all begins and ends with storytelling.

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In art, and maybe just in general, the idea is to be able to be really comfortable with contradictory ideas. In other words, wisdom might be, seem to be, two contradictory ideas both expressed at their highest level and just let to sit in the same cage sort of, vibrating. So, I think as a writer, I’m really never sure of what I really believe
— George Saunders

CURATION

PHOtoGRAPHY 

Once I set off on my mission to help others tell the stories of their passions and their purposes, I learned quickly that words are becoming somewhat of a dying art form. Long-form is nearly distinct (much to my dismay), thus modern-day storytellers need beautiful imagery that can convey messages creatively, cohesively, and meaningfully in a matter of seconds. Consumers are scrolling through thousands of messages at warp speed, and the messaging has to be clearly defined and intentionally produced to stand apart from the noise. While I love photography as a creative art form, I do not consider myself a documentarian photographer. I am a ideator, strategist and storyteller that creates, produces, and curates stories through photos and videos - but once the purpose and the “why” of the story has been uncovered and strategically produced.

CLICK HERE TO VIEW PHOTOGRAPHY PORTFOLIO

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VIDEO ART DIRECTION

In coordination with other creative services, or as a part of a holistic creative approach, Christina works closely with a team of preferred vendors to provide Art Direction and bring your visual story to life through film.

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True alchemy lies in this formula: ‘Your memory and your senses are but the nourishment of your creative impulse
— Arthur Rimbaud
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CULTIVATING CONNECTION

SOCIAL MEDIA 

Social Media has become the modern day community hub in which artists, storytellers, and other connectors can share their work, ideas, and creative inspirations with the world around them. Social media allows us to communicate our messages and our imaginations instantaneously and this freedom of expression allows for more authentic and intimate versions of our perspectives.  

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Storytelling.

Personal Musings…

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What Business Failure Teaches Us.

Written for The And Society, Christina discusses what to do when things don’t work out the way you thought they would.

Babyation

What You Gain From Getting Away.

Written for Babyation, What You Gain From Getting Away is a personal essay on motherhood, travel, and the gift of yourself.

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On Eating Your Words…

Written for Babyation, Judy Wudgy Was A Mom is a personal essay on the pitfalls of judging other mothers before you know what it is really like to step inside their shoes.

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The Missing Key

The Missing Key is a personal essay written by Christina for her personal blog on adoption, her son being reunited with his birth mother, and the things you never even knew were missing.